Limerick Financial Group is first and foremost the vision, integrity and knowledge of its founder, Charles E. Falco, Jr.
Charles Falco began his professional career in the insurance industry, assisting individuals with life, health, accident, property and casualty coverage. This focus on recognizing risk, and the reality that there are factors beyond our personal control, made his transition into the investment industry in the mid 1980s a very different experience than that of many investment professionals.
“I found myself working in an industry where there was little consideration of the risk of a long-term bear market. Even when the market fell in 1987, the recovery was so quick that many investment professionals disregarded the drop as a fluke. I began at an early point to put risk control tools in place and look at ways to protect client assets,”he explains.
“In 1997 into the first half of 2000, I had people talking with me who were ready to quit their jobs and just day trade. It was hard to convince them that this was not a good idea and that things were going to come crashing down. The greed factor had set in. Risk was forgotten. Clients thought I was overreacting to insist that they use stop losses and have a plan for when to sell.”
In 2006, after nearly two decades of working with regional and national brokerage firms, Charles launched Limerick Financial Group as an independent registered investment advisory firm. One of the most important reasons for the new firm was to be able to eliminate the restrictions the brokerage firms were placing on the ability of the individual financial adviser to protect clients from down markets.
“This business gives me a chance to help people in the best way I feel I can – to help them preserve their retirement savings and make money. I know every single one of my clients. I know what they can live with and what they can’t live with. I can’t help them with health problems or family issues, but I can try to help them maintain their financial well being.”
Charles E. Falco, Jr. Professional Credentials
Master of Science in Financial Services – Institute of Business and Finance
Bachelor ‘s Degree in Business Administration/Marketing – Temple University
Associate’s Degree in General Studies Accounting – Montgomery County Community College
This is not an offer to buy or sell securities. Past performance is no guarantee of future results. You may have a gain or loss when selling an investment. Not FDIC insured. Not bank guaranteed. Always ask for and examine an advisory agreement and disclosure brochure (SEC Form ADV) along with a current prospectus before investing. Limerick Financial Group, LLC does not offer tax or legal advice. Always consult a professional for your specific needs.
